NIGHT & DAY

CLIENT

Clayton Construction

ABOUT

Clayton Construction was looking for a logo that would convey they are home and small commercial building experts. Someone you can count on morning, noon, and night for all your construction projects. With that in mind, I came up with this multi-blue tone logo that, as it moves from white to steel blue and then into navy, it feels like the sun is setting and light is moving across the buildin icon. The design of the icon is posed in a way that it feels both like a residential home and commercial building and can be used alone, or in lock-up with the wordmark.

Reverse one-color logo for use on dark backgrounds.
Clayton Construction was looking for a logo that would convey they are home and small commercial building experts. Someone you can count on morning, noon, and night for all your construction projects. With that in mind, I came up with this multi-blue tone logo that, as it moves from white to steel blue and then into navy, it feels like the sun is setting and light is moving across the building icon. The design of the icon is posed in a way that it feels both like a residential home and commercial building and can be used alone, or in lock-up with the wordmark.
Secondary logo for use on medium tone backgrounds.

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