MOUNTAINEER SPIRIT

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Country Roads Trust – WVU NIL

ABOUT

Country Roads Trust was the NIL extension of West Virginia University. When the NIL formed, they contracted Wheelhouse Creative, LLC to handle their branding, website, and other marketing needs. About 2 years ago, they requested a rebrand, initially just for promotional swag and give aways, but they liked it so much they took it on as their full brand.

The branding brief was to keep it in vein of their exisiting logo – WVU blue & gold, incorporate the trees and or mountains – but overall update to something that felt more like a sports logo. They wanted bolder fonts and something that would really jump out. 

Country Roads Trust was the NIL extension of West Virginia University. When the NIL formed, they contracted Wheelhouse Creative, LLC to handle their branding, website, and other marketing needs. About 2 years ago, they requested a rebrand, initially just for promotional swag and give aways, but they liked it so much they took it on as their full brand. The branding brief was to keep it in vein of their existing logo – WVU blue & gold, incorporate the trees and or mountains – but overall update to something that felt more like a sports logo. They wanted bolder fonts and something that would really jump out.
Horizontal version of the logo.
Single color stacked version.
Single color horizontal version.
And early release of the can featured - and available for purchase - at WVU football games.
A beer-amid at the CRT Lager release party in Morgantown, WV
CRT Lager can and swag

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