MORE THAN RECYCLING

CLIENT

Oglebay Park Resort

ABOUT

Known as the people’s park, Oglebay set out to create a more sustainable environment. To follow through with that initiative I was the lead creative in establishing the naming, branding, and implementation of the Today, Tomorrow, Oglebay campaign in accordance with existing Oglebay brand standards.

The logo design features the Oglebay tree icon with a surround text. Round logos generally make for flexible, muti-use logos, and this is no different. The text is Oglebay’s approved Gibson font in two weights, which makes it clean, clear, and easy to read from a distance.

LOGOS

Known as the people’s park, Oglebay set out to create a more sustainable environment. To follow through with that initiative I was the lead creative in establishing the naming, branding, and implementation of the Today, Tomorrow, Oglebay campaign in accordance with existing Oglebay brand standards. The logo design features the Oglebay tree icon with a surround text. Round logos generally make for flexible, muti-use logos, and this is no different. The text is Oglebay’s approved Gibson font in two weights, which makes it clean, clear, and easy to read from a distance.
Two-color reverse version.

COLOR PALETTE

Spring Leaf

Ranger Green

IN THE WILD

Custom trash can signage featuring the TTO campaign logo.
Accompanying park signage encouraging park goers to recycle.
Close up of the TTO trash can signage
Room card example encouraging guests to save energy during their stay.

DESIGN EVOLUTION

Proposed variations that lead to this design

OP_TodayTomorrowOglebay_SpecLogos_AC
OP_TodayTomorrowOglebay_SpecLogos_AC
OP_TodayTomorrowOglebay_SpecLogos_AC

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