FOR GOOD

CLIENT

Appalachian Innovation

ABOUT

Starting with a pre-existing framework, I was tasked with unifying the style sheet with the mother brand, enhance the SEO value of the copy, rearrange segments, improve the user experience, and add segments of value to the client’s existing product.

As part of the larger behind-the-scenes modifications, I minimized WordPress plugins and utilities, removed extraneous code segments, and better utilized the innate Themify components to speed the site’s rendering by nearly 40%.