WEB DESIGN
THE WEBS WE WEAVE
WEB DESIGN
No two websites are the same, and you shouldn’t want them to be! As a front-end designer with a deep understanding of user-centered design principles, I can create a visually appealing website that delivers on functionality and engagement.
I have extensive experience with developing websites on a variety of platforms, which makes me an asset to your expanded web world. I have utilized WordPress since 2006 and experience with many them builders. I also have experience with Joomla, Drupal, Shopify, Squarespace, Wix, Web Flow, and developing in straight HTML/CSS.
SEO
Search Engine Optimization (SEO) should be standard with any website project. With a special interest in analytics, I will analyze user behavior and implement design techniques that will allow your site to adapt to different devices and platforms, as well as enhance your relevant search standing.
CONSULTING
Love your site, but just want another set of eyes? I can do that! I have consulted with many clients to evaluate where they can improve, set up SEO strategies, and identify humps in their user experience and then offer solutions and/or services. Let me help you get found!
WEB DESIGN GALLERIES
Appalachian Innovation
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Appalachian Innovation - Home
This is a site I took over, so I can't fully take credit for the design. When I did take it over, however, I unified the CSS to align with the primary brand standards, updated the copy to be more search friendly and conversion focused, updated contact forms and integration to work properly, split pages where necessary to give a better user experience and flow, and added blog functions for a variety of multi-media postings.
Appalachian Innovation - About
Simple, effective about page with ample integrated keyword content.
Appalachian Innovation - Testimonials
Appalachian Innovation wanted to re-frame their testimonials by posing them as stories. Their provided videos work in parallel to the other copy on the site.
Appalachian Innovation - Blog
Blog landing page currently featuring articles from their monthly newsletter. Going forward, the client would like to expand these articles and get more depth from them. We also intent to push these out for cross messaging through social media.
Appalachian Innovation - Blog Article
Blog article mimicking the format of their monthly newsletter.
Appalachian Innovation - Podcast
Vodcast landing page.
Appalachian Innovation - Podcast Post
Taking their vodcast (video podcast) from YouTube and integrating it as part of the full website. At this time, they are all open to the public, but the initial framework is in place to create a subscription based service down the road.
Appalachian Innovation - Contact
Enhanced contact page with CRM integration.
B.T.R. Environmental
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B.T.R. Environmental - Home
B.T.R. Environmental came to Wheelhouse with a request to update this site to match a competitors. The ethics of the request notwithstanding, this competitor's site, was not robust in SEO content, it was not responsive, and was not built on a sustainable platform allowing for easy updates. I knew we could do better while still meeting the design demands of the client. This is a fully custom WordPress build with Themify theme management for content updates. The site is small, but deep in SEO keyword driven content and utilizes consistent content design for user experience mapping.
B.T.R. Environmental - Emergency Spill
Integrated keyword heavy content page.
B.T.R. Environmental - Employment
B.T.R. uses a third party employment application. They requested a simple employment page with link outs to their applications.
B.T.R. Environmental - Contact
Robust contact page with CRM support.
B.T.R. Environmental - About
Integrated keyword heavy content page.
Bill's Towing & Recovery - WordPress
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Bill's Towing - Home
SEO keyword driven content website. The client, in this design, prioritized search rating over conversion. To enhance functionality with the requested and provided copy, it features a prominent contact form on every page.
Bill's Towing - Oil & Gas
Internal content page.
Bill's Towing - Fleet Maintenance
Internal content page.
Bill's Towing - Roadside Service
Internal content page.
Bill's Towing - Crane Service
Internal content page.
Bill's Towing - Towing Service
Internal content page.
Dancing with the Cars - Custom HTML
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Dancing with the Cars - Home
This website was designed in the heyday of the parallax obsession and a shift from light colored sites to dark. It features many full-cover scrolling backgrounds and alternating content sections. The site was designed using fully custom-coded, HTML/CSS without database support.
Dancing with the Cars - Tickets
Ticketing information page. The ticketing system the GPADA used at the time only allowed external linking instead of an integrative approach.
Dancing with the Cars - Sponsorship
Sponsorship information page featuring two PDF download options.
Dancing with the Cars - Navigation Flyout
Side flyout menu for a clean, minimalist site appearance. The menu was designed using only CSS and works with toggle and transition parameters.
Dancing with the Cars - Photo Galleries
Photo galleries opened in a lightbox.
Dancing with the Cars - Event Details
Event details page.
Dancing with the Cars - Cause
Simple internal copy page. At various times, this page has had more or less images, copy, and links depending on the supporting cause of the year.
Filthy Mitts Co.
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Filthy Mitts Co - Home
Sports apparel and accessory company built on the Shopify platform.
Filthy Mitts Co - SRP
Product search/category page.
Filthy Mitts Co - Product
General product page.
Filthy Mitts Co - Custom Jerseys
Custom Jersey product page.
Filthy Mitts Co - Jersey Customizer
Jersey customizer opens in a pop up and allows people to custom design or modify uniform templates then order bulk uniforms.
Fuccillo Automotive
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Fuccillo Chevrolet Buick - Home
Taking concepts from the Fuccillo Automotive primary rooftop, this sub-brand site is a little more streamlined and clean while maintaining that classic 2015 aesthetic.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Fuccillo Automotive - Home
For good or bad, websites can be a time capsule. What was a website ahead of it's time in the automotive industry - full-responsive, utilizing video backgrounds, parallax scrolling, and CSS animations - now looks like a jumbled mess. But, I'm still incredibly proud of this design because it was a distinct step forward and was something that set us apart from everyone else. Within a year or so of this design launch, some of the biggest players in the industry were copying us! It was a site that focused first and foremost engaging with the user by giving them multiple points of access that lead to conversion.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Fuccillo Automotive - SRP
This iteration of the SRP is the first concept I was involved with concepting and designing. The task was how to get 10lbs of poop into a 1lb bag, make it responsive, and engaging without being overwhelming. All of this was also being done in a great transitional period of web design in the automotive industry (and in the world in general). We were transitioning from static sites to responsive and from "web 2.0" gradients and bevels to flat looks. The biggest win in this design are the enhanced filter and sort functions that previously didn't exist and were carried forward to future iterations.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Fuccillo Automotive - New SRP
Retail search results page (SRP) standard is often to have the image to the left and the information to the right. This is no different in the automotive industry. As part of my MSC thesis, I studied UX and conversion on automotive SRPs. My research - through heat mapping and analytics - showed that customers skipped over the photo to look at the price first. This SRP concept (coded by WorldDealer's staff developer in ColdFusion and a custom CMS) features a fully responsive design, multi-select filters, and plays on this inverted concept, resulting in an increase in click to lead.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Fuccillo Automotive - Locations
Simplified locations page. Previous versions had lots of images, map embeds, and more that made this page incredibly slow, weak in search value, generally a poor user experience. While the list feels overwhelming here, this page went from 3rd page in Google to top 5.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Fuccillo Automotive - Brand Location Page
A different variation of the locations page. In this iteration, each brand had it's own page (Chevrolet demonstrated here), with links to the showroom. In practice these pages worked well with organic traffic and provided site depth with the vehicle showroom comparison pages.
**Screen capture from The Wayback Machine, so there may be some inaccurate representation**
Liberty Distributors - WordPress
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Liberty Distributors - Home
Their previous site also needed to be streamlined, as there was a lot of duplicate copy, conflicting pages, and lack of organizational flow. I took inspiration from some of their competitors sites and what could be learned from SEM Rush competitor reviews. I applied that information to a reduced sitemap. The result is a block heavy site that puts their content and copy into small, digestible blurbs, and is heavy on CTAs and internal links. All of the pages feature consistent and similar content blocks to develop user mapping which results in increased conversion.
Liberty Distributors - Sustainables
Product segment page
Liberty Distributors - Shipping
Product and service segment page
Liberty Distributors - Partners
Cross-brand awareness - who Liberty partners with - was an underestimated utility on their previous site. While simple in design, it employs external backlinking strategies to major weight brand sites.
Liberty Distributors - Paper Solutions
Product and service segment page
Liberty Distributors - Government Contracts
Product and service segment page
Liberty Distributors - Food Packaging
Product and service segment page
Liberty Distributors - Download Hub
Liberty wanted a place where customers could have direct access to their sell sheets, which reduces paper waste. It also provides easy, on-the-go access for their sales reps. This provides point of engagement and brand synergy from field to warehouse.
Liberty Distributors - Doors & Windows
Product and service segment page
Liberty Distributors - Contractor Solutions
Product and service segment page
Liberty Distributors - About
Liberty wanted an about page that was not only about their company and brand, but also reinforced their product service experience. To deliver this, the page is full of points of engagement and reciprocal deep links.
Liberty Distributors - Blog
A pretty straight forward blog implementation within the WordPress framework.
Panther Teeth - Squarespace
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PantherTeeth.com - Home
In late 2025, I migrated Panther Teeth to the Squarespace platform to allow for a more stable ecommerce experience over WooCommerce and WordPress. The custom design built within their framework limitations is bold and blocky, giving new life to the Panther Teeth brand, while retaining all the things that made their previous sites conversion capable.
PantherTeeth.com - Shop
The previous iteration of this site utilized multiple different types of shop and product pages. Through analytic review, it was noticed that the highest conversion shopping page was the most basic. In a strategic alignment with what customers are doing, this page was simplified and made to be the prominent point of conversion.
PantherTeeth.com - Product
The product page has been streamlined in both form and function.
PantherTeeth.com - For Skates
Redesigned product page for the boot device takes some high engagement elements from the WooCommerce site and integrates them into the Squarespace platform. The copy has been improved for better SEO value and is designed to be strategically informative over sales focused.
PantherTeeth.com - For Shoes
Redesigned product page for the shoe device takes some high engagement elements from the WooCommerce site and integrates them into the Squarespace platform. The copy has been improved for better SEO value and is designed to be strategically informative over sales focused.
PantherTeeth.com - What Are Panther Teeth
In the previous site, What Are Panther Teeth and background of the product were on one, long page. Through heat mapping, it was determined that potential customers rarely progressed to this section. As part of the effort to improve siter performance and conversion with this new site, it was determined that splitting the content was in the user's best interest.
PantherTeeth.com - About
Taking layout inspiration from the previous WooCommerce site, this page relies on color blocking to separate the content sections into digestible segments.
PantherTeeth.com - For Boots
Redesigned product page for the boot device takes some high engagement elements from the WooCommerce site and integrates them into the Squarespace platform. The copy has been improved for better SEO value and is designed to be strategically informative over sales focused.
PantherTeeth.com - How-To Blogs
The blogs on the Panther Teeth site are broken into three data-driven segments. One focuses on lace basics, which is primarily an SEO driver. This blog page is the most critical, as it answers many functional questions customers have about how and where to use Panther Teeth and works in conjunction with product inserts.
PantherTeeth.com - Testimonials
Reviews and testimonials about the product. It serves as both SEO value and reputation management.
Panther Teeth - WooCommerce
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Panther Teeth - Home
PantherTeeth.com home page built in WordPress with WooCommerce and Themify integration. The website supported custom settings for Shipstation and Square payment processing.
Panther Teeth for Skates
Skate device product explainer page.
Panther Teeth for Shoes
Shoe device product explainer page.
Panther Teeth for Boots
Boot device product explainer page.
Web_PantherTeeth_About
Panther Teeth - Shop
General shopping page for all devices.
Panther Teeth - OEM
OEM device options explainer page.
Panther Teeth - Blog
Blog page featuring segmented categories and tags, boosting SEO value.
Panther Teeth - Reviews
Reviews and testimonials page.
Stellaris Creative Studio
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Stellaris Creative Studio - Home
Completely rebuilt the home page to better segment the types of art and classes available and generate a more efficient user flow through high contrast blocking.
Stellaris Creative Studio - Pet Portraits
Client wanted a greater focus on her commissioned pet portraits. The previous site had a confusing layout that lead to breakdowns in user experience ad reduced conversion. Here, I've added a gallery, simplified the steps to booking and reduced the size by integrating accordion panels, and improved the contact form.
Stellaris Creative Studio - Classes & Workshops
Cleaned up the classes and workshop page to make the listings more clear and uniform. Added an interactive calendar for future classes.
Stellaris Creative Studio - About
Updated the about page to be segmented into digestible copy sections, providing better interaction and user mapping.
Stellaris Creative Studio - Portfolio
Updated the portfolio section to be a separate page. This functions both as adding page depth and interactivity.
Stellaris Creative Studio - Shop
Updated shopping pages with uniform styling, and enhanced sorting/filter features.
Stellaris Creative Studio - Blog
Updated the styling of the blog section and improved tagging.
