MODERN METALLIC

CLIENT

Acuity Financial

ABOUT

Acuity Financial, an upstart portfolio consulting firm, wanted a logo that was sleek and modern with a metallic shimmer feel. They also wanted colors that were deep, rich, and warm. To accomplish this, I meshed gold and brown tones with muted teal and blues in offset gradients. The Logo is flexible in stacked and horizontal lock ups as well as the icon is recognizable as a stand alone element.

Acuity Financial, an upstart portfolio consulting firm, wanted a logo that was sleek and modern with a metallic shimmer feel. They also wanted colors that were deep, rich, and warm. To accomplish this, I meshed gold and brown tones with muted teal and blues in offset gradients. The Logo is flexible in stacked and horizontal lock ups as well as the icon is recognizable as a stand alone element.
Alternate logo presentation in a horizontal lock up with an alternate wordmark color for use on a dark background.
Single color horizontal lock up version.
Business card concept showing a dark application of the branding on one side with a unique diagonal framing on the contact side, tying into the overall brand mark.
Larger business pack mock up showing coordination across all business elements, tying the brand together.

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