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Wheelhouse Creative

ABOUT

While working at Wheelhouse Creative, I had the chance to design an on-going print ad series featured in the playbill for the local Broadway touring productions. The ads started fairly generic, but I pivoted after a few to create ads based around one of the quarterly performances. Some of the featured ads were for Shrek the Musical, Ring of Fire – the Johnny Cash musical, and Legally Blonde the Musical, among others. It was a great project that allowed me to stretch my creativity while maintaining brand aesthetics and messaging.

Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. This interactive ad helps you pass the time before the curtain draws while making the brand memorable.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. Sometimes you have to go with the cute dog to send a message. This one features a Chihuahua similar to Bruiser and coincided with the Legally Blonde tour run.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. One of my favorites of the set, this simple but dynamic ad was designed to go along with the Johnny Cash musical. It was created by layering various flame stock images and using custom brushes in Photoshop.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. This Shrek themed ad was created using a combination of AI and traditional tools like Illustrator and Photoshop.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. Some of the ads were more generic, but I really enjoyed one that were themed to the musical or play that was going on during the ad run. This one was for the Simon & Garfunkel Story and a play on their Central Park concert poster.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year. Some of the ads were more generic, but I really enjoyed one that were themed to the musical or play that was going on during the ad run.
Magazine print ad for Wheelhouse Creative featured in the playbook for Captitol Theatre's Broadway Tour series each year.

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