I WANT THAT.

CLIENT

BTR Environmental

ABOUT

Sometimes, as a creative, I don’t agree with the client’s choices or likes, but that’s not my job, really. My job is to best guide the client to the appropriate action that will benefit them the most AND meet their aesthetic. In this design case, the client was absolutely in love with a competitors site, which was not optimized for SEO, was not mobile responsive, and was out of date (they had a coupon dated 2015 still on their home page). So, my job became how to replicate a 10 year old website into a modern framework and functionality, meet their conversion needs as well as meet this aesthetic. With some custom modifications to the WordPress framework, I was able to accomplish the goal to the client’s delight.