GRAPHIC DESIGN
I am fluent in Adobe Creative Suite programs with specialties in In Design, Photoshop, and Illustrator - the three premier programs used in graphic arts, design, and pre-press layout. Having experience in a variety of small businesses as well as working for a large advertising agency, I have many contacts in the print-production world, as well. Your concept can go from a sketch to incredible with my experience.
WEB DESIGN
I'm a versatile web designer with a specialty in front end design. With an educational background in user experience (UX) design and information architecture (IA) I can build custom websites on a variety of platforms that look good, search well, and convert.
FEATURED PROJECT PORTFOLIO
Please take a look at some of my featured works in the world of graphic & web design.
PROJECT: BE VIBRANT
CLIENT: VIBE BY ENIVA
The concept behind this direct mail post card was to play on the concept of health promotes happiness and makes your life vibrant. It features gradiating images of people jumping for joy as a backdrop to the bright colored bottles of Vibe energy boosting supplement drink. The back included a small set of copy to introduce this new product and offered a discount code useable on the direct seller's portal page.
PROJECT: SUMMER SELLOFF NEWSPAPER AD
CLIENT: NORTH STAR CHEVROLET, BUICK, GMC
Head up design, layout, and distribution ot press for all North Star Chevrolet, Buick & GMC print advertising. Shown here is one example of a full page newspaper ad featuring both brands seamlessly blending North Star's asethetic with each OEM's required asethetic.
PROJECT: MINI NYC APPAREL
CLIENT: MINI OF MANHATTAN
With my experience in apparel design and production, I was tasked with designing three concepts for specialty apparel items exclusively for MINI of Manhattan. The designs feature clean yet fun MINI Cooper illustrations that capture both the heart of the brand and the eclecctic location of the dealership.
PROJECT: POLAR VORTEX
CLIENT: BAIERL AUTOMOTIVE GROUP
This poster example is part of an entire ad pack that included logos, posters, website elements, and TV/video ads. I was the lead creative for the project and worked with a variety of stakeholders to ensure timely production and delivery of all creative elements.
PROJECT: BOLD NEW BRAND
CLIENT: VOLCUBE
Volcube, a new defunct financial advising and trading firm, wanted a bold new look for their brand to attract younger clients. While retaining the neon/lime green that had become their signature, they wanted a look that was both techy and fun, with a slight hint of popular skate brands. Their new business package, including business cards, were to feature this lime and black color scheme and be "different from a typical day trader's bsiness card."
PROJECT: ADDED VALUE PROPS
CLIENT: BILL PENNY TOYOTA
The concept behind these two 5' ad stands was to feature Bill Penny Toyota's added value propositions in a way that was easily digestible by anyone. Placed in high traffic areas in the showroom and service centers, these double sided, full-color vinyl prints were bold enough to catch anyone's attetion.
PROJECT: CHARITY GALA WEBSITE
CLIENT: GREATER PITTSBURGH AUTOMOBILE DEAERS ASSOCIATION
A few years ago the GPADA was in desperate need of a new website for their annual charity gala. They requested a website that was modern, mobile friendly, and clean. The choice to go dark over light was to make it feel more high-end, evening ball rather than a normal stroll through the brightly lit convention center.
I no longer manage or maintain this site and it has been through some changes since I left, but the basic asethetic is still in tact. The site can be viewed at http://dancingwiththecars.org.
PROJECT: EDGY LABLE BRANDING
CLIENT: ROCK GARDEN VINYARD
Rock Garden Vinyards requested a clean yet edgy and ecclectic logo that reflected the mountainous region their Washington vinyard was located. The label was to be simple and yet timeless featuring high contrast black and white with gold accents.
PROJECT: WHAT MATTERS
CLIENT: KINETIX
Album artwork for a European electric dance producer. The concept was that we peer through the rubble of our lives to a bright, new day or that in time, what matters will reveal itself. This was illustrated using a distressed brick wall and a gothic arched window revealing disapating storm clouds and blue skies.
PROJECT: HERE'S YOUR DISCOUNT
CLIENT: ROGUE PANDA APPAREL COMPANY & FILTHY MITTS CO.
The days of street teams may be waning and traditional business cards are not as popular, but for Rogue Panda Apparel Company and Filthy Mitts Co., the simple promo card - an easy to hand out street team gimmick in the size of a business card - has proved to be an essential conversion tool.
PROJECT: READY FOR PUCK DROP
CLIENT: BAIERL ICE COMPLEX
I created the center ice graphics and a logo/branding package for Baierl Ice Complex and their naming sponsor Baierl Automotive Group/Baierl Family. To create the graphics, I needed to work in full-scale, large format vectors to be cut into a vinyl underlayment.
PROJECT: NEW & IMPROVED
CLIENT: BILL PENNY TOYOTA
Bill Penny Toyota wanted to change the way sales hangtags are presented to the customer. Instead of the stodgey and plain white or flourescent hangtags that everyone can get, they wanted branded hangtags. The design concept presented here matched their added value ad stands, providing a seamless presentation from lot to showroom.
PROJECT: REVIEWS & SOCIAL PROOF
CLIENT: WOMEN DRIVERS
Women Drivers, a review site focused soley on the femal automotive shopping experience requested an update to their dealership review cards as part of their new branding intiative. As the lead designer for this client, not only did I develop the brand logo and specs, but also all of the collateral like this review card.
PROJECT: ONE COMPANY. ONE CALL.
CLIENT: WORLDDEALER, INC.
This ad is an example of a multi-purpose design. WorldDealer, Inc. was a full service advertising agency focusing on the automtive industry. The concept of the ad was that you could dial in your services all in one place. The ad, shown here as a vertical ad stand, was also made into a direct mail postcard, email marketing, digital re-targeting, and an industry print ad.
PROJECT: TEAM SALES
CLIENT: FILTHY MITTS CO.
A continuing effort to expand products, increase customer relationships, and brand awareness, Filthy Mitts Co. needed a flyer to inform potential customers about their team sales. the flyer is double sided, full bleed with one side focused on bulk team sales and the reverse focused on custom designed jerseys.
PROJECT: KEEP PETS SAFE
CLIENT: RICHARD CHEVY
Infographics are used for many things. One way is to boost SEO both for traditional text search by the lead in content and in image searches. This infographic was developed for Richard Chevy to accompany a blog post about keeping pets safe while traveling. The design includes both custom and stock illustrations along with coordinating copy.
PROJECT: WHY DIVER
CLIENT: DIVER CHEVROLETY
Diver Chevrolet was a pilot dealership for WorldDealer's Live Maket Pricing program. This poster was designed ot hang prominently around the dealership and in every sales person's office as an easy guide to why Diver had the best prices. Although heavy on copy, the graphics hit home the message that you won't get a better price anywhere else.
PROJECT: LIFESTYLE UPGRADE
CLIENT: ROGUE PANDA APPAREL COMPANY
Digital billboards make a cheaper alternative to traditional billboards by bridging the gap between the traiditonal and digital worlds. With a design playing more on user intrigue than a direct selling message, this billboard ran in three major markets (Pittsburgh, Chicago, and Minneapolis) and was estimated to account for 2% of website traffic from over 125,000 impressions and $0.02 per impression over a 2 month span when using a specific advertising domain.
PROJECT: ADDED VALUE DIRECT MAIL
CLIENT: CENTEREACH HYUNDAI
Centereach Hyundai requested a new custom direct mail post card to send to their list of contacts and an additional list of over 20k geofenced persons in their sales region. The post card introduced their new branding as well as their new added value propositions.
PROJECT: NEW, SMALLER PACKAGING
CLIENT: EASTYOLOGY PETS ZIGGY CAT
When Ziggy Cat was first looking to shrink their packaging footprint, they looked to also have a new look. They wanted a bold design that featured one of the owner's cats (or one that looked very similar) and a high end retail feel to the front. The back needed an area to feature a testimonial and a photo of a happy cat customer.
PROJECT: ECOMERCE STREAMLINED
CLIENT: ROGUE PANDA APPAREL COMPANY
To go along with a new branding, Rogue Panda Apparel Company has made significant changes to their website layout. This Shopify based website puts their new and featred products front and center while still keeping the homepage clean and easy to navigate.
PROJECT: SHOW THE NEIGHBORS WHAT YOU'RE WEARING
CLIENT: KO SPORTS HOCKEY/WARRIOR HOCKEY
This simple print (and digital) ad for Warrior Hockey equipment resulted in a increase in sales of the new Warrior Hockey product line. The ad design also gained praise from the regional Warrior sales reps.
PROJECT: MODERN SITE WITH ALL THE BELLS & WHISTLES
CLIENT: KELLY NISSAN OF ROUTE 33
In a massive re-design project, the Kelly Group in Easton PA wanted websites that reflected the modern aestetic of the time (2016) featuring all the bells and whistles. This mobile responsive, full width, scrolling front page used multiple parallax sections to highlight different departments making the dealership 100% accessible from the main body. Additionally, the abundance of links & buttons enhanced searchability through passive SEO techniques. The predictive text search increased general search conversions by over 150%.
Note: This site is no longer live and screen captures are pulled from https://web.archive.org/web/20161021162328/http://kellynissanofroute33.com/
PROJECT: ABOVE THE FOLD
CLIENT: RON HIBBARD TOYOTA
This design was on of the first fully responsive modular designs I created for WorldDeal, Inc. the design was created in partnership with the dealer to ensure they received all of the features they wanted as well as requried integration elements from Toyota Digital Dealer Services. The dealer was very specific in wanting as much above the fold as possible with a heavy emphasis on vehicle specials. For the most part, I was able to design and our team was able to implement to the client's vision and deliver a site that performed above expectations.
Note: This site is no longer live and screen captures are pulled from https://web.archive.org/web/20160309134828/http://ronhibbardtoyota.com/
PROJECT: SMALL TAKE OVER, BIG SUCCESS
CLIENT: BINNIE'S HOCKEY & SKATE SHARPENING
With any client, but especially freelance clients, the difficult part is coming into a project that has been started and is not your vision but transforming it into a functional work of art. For this website, the owner already had an established website through Squarespace - a drag & drop online web platform. The bones of the site were there, but he struggled to keep continuity in his branding style across the site, deliver the messages the wanted, and style the inventory in a means that would convert.
After taking over the site and marketing endeavors in February of 2020, moving around some of the parts & pieces, adding SEO value, etc., Jason's revenue increased by 268% over 2019. This year his revenue is tracking at a 336% increase over 2020.
Check out Binnies's Skate Sharpening & Equipment Repair here.